I wanted to design a minimal poster of my all time favorite film, The Fountain. This is the result.
Instagram’s desktop news feed rollout may be the beginning of a growing trend of apps that start on a mobile device then proceed to the desktop as an afterthought. “Mobile-first” has been a buzzword in the design community for the last few years. Instagram is one of the first successful companies to start a social network on one platform, iOS. It leveraged the popularity of the App Store to become the most popular photo sharing service. It did not need the “open web” to become successful.
Ironically, iOS started without an App Store, only providing native-apps created from Apple. 3rd-party developers could only make web apps which rely on HTML5 technologies that have proven to be laggy. Think of the Facebook mobile experience before Mark Zuckerberg decided to go native iOS. It made me not want to use Facebook on my phone. In an alternate universe, Apple could have kept the App Store with web-only apps which makes me believe that Instagram would have never become the behemoth service it is today. The change to 3rd-party native apps have provided a rich, lagless experience for iOS users. Many have argued that this “walled garden” approach to apps are detrimental to the open Internet. Instagram’s success proves otherwise. They’ve just taken an upside-down approach to gaining millions of loyal users. Mobile app first, desktop site later, if you even need it. Instagram did just fine without the web.